Sunday, April 11, 2010

News of News Channels

No Hindi news channel in India makes money. Are you surprised???

There is no reason to be. Go deeper and the naked reality of this industry comes out. Many of these news channels have not made money in their life span. India is the only country where news runs as standalone, independent business.

When government decided to go ahead with 24 hours private news channels, the basic idea was to promote science, general knowledge, contemporary history and making youth aware of various aspects of India which were not getting adequate attention on DD. However, our Hindi news channels picked up naughtiest page from print media and started showing stuff which is frivolous, generates negative discussions and is taking society backwards.

None of hindi news channels concentrate on any of the stuff that government thought they would. In stead these channels are promoting all kind of stupid stuff like astrology, junter-mantar, bhoot-pishach etc etc. These channels have gone into a vicious cycle where they run by TRP rating published on Friday morning.

These TRP ratings define their content for next week. There is desperate attempt to make money however till the time these channels add positive value to society and guides younger generation in right direction, they will remain in bad shape and may be they will also distort our society to a certain extent.




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